The Lakefront 7s is proud to announce the return of Discover The North Shore as a valued sponsor for the second consecutive year.
Renowned for promoting Milwaukee County’s North Shore region as a top destination for travelers and locals alike, Discover The North Shore brings its expertise in hospitality, leisure, and visitor engagement to the 2025 edition of this venerable rugby tournament.
In an exciting extension of their commitment to enhancing the attendee experience, Discover The North Shore will offer a convenient shuttle service for all teams who choose to stay in any of the recommended hotels.
Shuttles will provide free, direct transportation to and from Veterans Park, the Lakefront 7s venue. This special amenity ensures that teams can focus on the thrill of the EVENT without the stress of navigating city traffic or paying for parking on event day.
The partnership continues Discover The North Shore’s mission of promoting the North Shore region to a broader audience, showcasing the area’s premier events, diverse attractions, and rich cultural heritage. Glendale, situated a mere five miles north of downtown Milwaukee, offers the perfect blend of convenience and comfort, with exceptional hotels featuring complimentary parking and a range of modern amenities.
By staying in Glendale, rugby enthusiasts can immerse themselves in a well-rounded travel experience: savor local breweries such as the famed Sprecher Brewery, explore the Bavarian Bierhaus, enjoy premier shopping and entertainment at BAYSHORE, and indulge in a variety of dining hotspots and pubs.
“After a successful partnership last year, we’re thrilled to have Discover The North Shore back as a sponsor,” said [Victor Drover], Co-Director of the Lakefront 7s.
“Their dedication to promoting the North Shore region, combined with their exceptional travel insights and passion for local sports, makes them the ideal partner. We’re especially appreciative of the shuttle service they are offering. it’s a fantastic way to ensure visitors have a seamless and enjoyable time at the tournament.”
Discover The North Shore’s work as a convention and visitors bureau goes beyond sponsorship. Its broader mission includes providing up-to-date information on accommodations, transportation options, community events, and cultural landmarks across the region. With the Lakefront 7s drawing participants and spectators from across the country, this sponsorship brings heightened visibility to both the event and the area’s unique charm, driving tourism and encouraging longer stays.
“We are delighted to continue our partnership with the Lakefront 7s, one of the area’s most exciting and diverse sporting events,” said [Becca Garrison, Executive Director for Discover The North Shore.
“Our goal has always been to enhance each visitor’s experience. By offering practical travel solutions and highlighting the region’s hidden gems, we hope to inspire people to enjoy everything the North Shore has to offer.”
To learn more about Discover The North Shore’s mission and the many attractions in the North Shore region, visit discoverthenorthshoremke.com.
