The Lakefront 7s logo was redesigned and launched in 2012 and is the primary brand element for the event. The logo may be used with the following restrictions:
- Commercial use (apparel, merchandise, etc…) is not allowed without a usage waiver from SCRUM (contact us for details).
- Non-commercial purposes such as news articles, blog posts and social media posts are acceptable as long as ownership of the image is neither stated nor implied.
- All elements of the logo must be retained.
- The color of the logo must be retained:
- Online — HEX code: 0F4026
- Print — C=86% M=46% Y=88% K=55%
- The logo may be resized as needed as long as the font size is 10pt or larger.
Colors
Here are the official colors of the Lakefront 7s:
| Name | Preview | HEX | Pantone |
|---|---|---|---|
| Parsley |  | #0F4026 | 349 C |
| Sunshine |  | #FCE000 | 107 C |