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Johnsonville returns to Lakefront 7s as an official food supplier


Milwaukee – The Milwaukee Rugby Sevens Association announced today that Johnsonville Sausage, LLC will be the official supplier of Bratwurst, Brat Patties and Grillers for the 2015 tournament.

Johnsonville returns for a second consecutive year as a sponsor of the Lakefront 7s, a local sporting tradition in the Midwest that attracts an average of 150 rugby teams to Milwaukee each year since 1982.

“Johnsonville has been a great partner.” said Pat Sharpe, sponsor coordinator for the Lakefront 7s. “And to be honest, folks just love their products. The Brat burgers, Grillers were by far the hottest item at the concessions table last year.”

Johnsonville Sausage has been a strong supporter of local / community events for many years. For example, for the past 20 years Johnsonville’s Big Taste Grill has gone on a national tour to share the great taste of Johnsonville sausage with people. Proceeds from selling sausage are given to local charities along the tour route, and over $3.5 million has been donated since the tour started in 1995.

“Johnsonville Sausage is proud to support the Lakefront 7s Tournament and the Milwaukee Barbarians rugby team, and appreciates the value they add for rugby fans and the players.” said Sr. Brand Manager Ron Schroder. “They are terrific representatives for the city of Milwaukee and the state of Wisconsin.”

Johnsonville products will be available throughout the day at the Lakefront 7s with the food service starting at 10:00AM and continuing through 6PM.

About the Lakefront 7s

The Lakefront 7s is a seven-a-side and tag rugby event held annually since 1982 by the Milwaukee Rugby Sevens Association. The event is 100% volunteer-staffed by local area teams including the Milwaukee Barbarians (Men’s Rugby) and Milwaukee Scylla (Women’s Rugby).

The Lakefront 7s is held at Veteran’s Park during the Summerfest celebrations in late June or early July. It features six adult and three youth pitches with beautiful lakefront exposure and sweeping views of Milwaukee’s skyline.

Within walking distance of many of Milwaukee’s finest attractions and it’s historic Third Ward, the Lakefront 7s is an ideal summer destination for both rugby athletes and fans alike, and all proceeds support local rugby.

More information on the Lakefront 7s and the Milwaukee Rugby Sevens Association can be found online at http://lakefront7s.com.

About Johnsonville

Wisconsin-based Johnsonville Sausage is the #1 national brand of brats, Italian sausage, smoked-cooked links, and fresh and pre-cooked breakfast sausage. Johnsonville employs approximately 1,400 members. Each member takes ownership of product quality to ensure the excellence and “Big Flavor” of Johnsonville Sausage. Founded in 1945 by the late Ralph F. and Alice Stayer, the company remains privately owned today.

For additional Johnsonville company information, the latest recipes, and more visit www.johnsonville.com, or contact Kelly Nichols — the Public Relations Manager — at 920.453.7422.


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