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Lakefront 7s Signs Partnership with Serevi Rugby


Milwaukee – Lakefront 7s has recently signed Serevi Rugby as a Gold-level sponsor for its 2015 event.

The partnership includes ad placement in the event program, banners located throughout the venue and various Serevi communications distributed throughout the lead-up to the tournament.

The Lakefront 7s, the largest summer sevens event in the country, is held this year on Saturday, June 27. The one-day tournament is expected to attract approximately 150 teams and nearly 2000 participants, and is held along the scenic shores of Lake Michigan, at Veterans Park in Milwaukee during the ever-popular Summerfest, the World’s largest music festival.

“Rugby is on the rise across the country, so we are excited to help support one of the top sevens events in the U.S. that highlights our collective efforts to grow the game,” said Ross Young, CEO of Serevi Rugby. “Successful marquee events like the Lakefront 7s help expose more athletes and fans to game we love – so we’re completely behind it.”

Founded in 2010 by Waisale Serevi and his Seattle-based partners, Serevi has now grown well beyond its roots in the American Northwest to provide professional rugby development programming through the youth to elite pipeline in North America and in spots around the globe.

“We’re honored to be sponsored by Serevi, an organization that has made amazing strides in the development of rugby in the U.S. Their support will help improve our tournament and raise the national profile of our event,” said Joe Cunningham, Lakefront 7s Tournament Organizer.

Although three tournament brackets are already full, Lakefront 7s is still currently accepting select team registrations and sponsorships for this event! If you can’t register now, don’t wait long, as this tournament always sells out!

About Serevi Rugby

Headquartered in Seattle, Serevi® is focused on growing the game of rugby in North America and beyond.

An official Youth Programming Partner of USA Rugby and provider of the USA Rugby Academy, Serevi offers on-field programming for coaches and players through the youth to elite spectrum.

It also offers performance and casual rugby apparel to players and fans of the sport. For more information on Serevi Rugby, including upcoming player and coach training sessions visit www.serevirugby.com.

serevi rugby

About the Lakefront 7s

The Lakefront 7s is a seven-a-side and tag rugby event held annually since 1982 by the Milwaukee Rugby Sevens Association. The event is 100% volunteer-staffed by local area teams including the Milwaukee Barbarians (Men’s Rugby) and Milwaukee Scylla (Women’s Rugby).

The Lakefront 7s is held at Veteran’s Park during the Summerfest celebrations in late June or early July. It features six adult and three youth pitches with beautiful lakefront exposure and sweeping views of Milwaukee’s skyline.

Within walking distance of many of Milwaukee’s finest attractions and it’s historic Third Ward, the Lakefront 7s is an ideal summer destination for both rugby athletes and fans alike, and all proceeds support local rugby.


Vic Drover
Vic Drover

Victor has been involved in the rugby community since 1995 as player, coach, administrator and volunteer. He has helped organize the Lakefront 7s since 2009.

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