Want high-quality originals of your Lakefront 7s photos? Meet one of the best sports photographers in SE Wisconsin.

Rick And Vic

Back in 2009 I was watching my club — then the Milwaukee Harlequins — play a match when I noticed a young man on the far side of the pitch taking photos. This is not uncommon in sports but two things caught my eye.

First, the lens he was using was massive and was cream-colored, like the ones you normally see being used in stadiums by professional photographers. Second, the man was making his way around the pitch in a wheelchair, undeterred by the soft turf!

Thinking he might be on assignment from a local newspaper, I headed over for a chat. That is how I met Rick Benavides (see photo above, second from right), one of the best sports photographers in Southeastern Wisconsin.


Nearly 500 photos available from the 2021 tournament

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The 2021 Lakefront 7s was a great success and a well-needed reminder of the things we enjoyed prior to the pandemic. Below are a selection of the photos we took this year.

We’re really grateful to the sponsorship from the Orthopaedic Hospital of Wisconsin. They have been a generous sponsor for many years. Their support is one of the reason we get these fantastic pics from the lens of Rick Benavides.

To see the full collection, please view photos on our Facebook page, and don’t forget to follow us there for notifications when more pictures are posted!

And if you’d like to hire Rick for your event (he LOVES shooting rugby), drop him a line at [email protected] or 262-716-1756.


The streamlined feedback survey is now open for the 2021 Lakefront 7s.

Referee Tmo

Like most summer rugby events in America, TV cameras are nowhere to be found at the Lakefront 7s. That makes is difficult for us to evaluate the event.

Instead, we invite participants to give us feedback on the things that went right as well as those that did not. We use the survey results to improve future events. Despite the pandemic-related challenges this year, we are keen to hear your feedback this year. So please complete the survey below before July 9, 2021.

Note that we’ve streamlined the survey this year in an effort to improve the response rate. However, you may include detailed ratings as well if you prefer (see below).


2021 schedule now available.

2021 Schedule Preview V1

The schedule for the 38th annual Lakefront 7s is now available.

As always, teams must check-in and submit their signed waiver 1 hr before their first match (or better yet, 1 hr before the divisional start times).

Please note that barring any errors, the schedule is now finalized. If any team fails to appear for a match, a forfeit scored at 28-0 will be awarded to the team that does appear. The schedule will then continue as shown above.


After the rugby, join us at Brewski’s for the official after party.

After Party

After a hot day of summer rugby, come on down to Brewski’s Sports Club (304 N 76th St, Milwaukee) for the Summer Beer Bust, the official after party.

For just $10 you get bottomless beer while hanging out with ruggers from all over. Hosted by our good friends the Milwaukee Scylla RFC, you’ll have a great time.

Please note that the Summer Beer Bust is restricted to those 21 years of age and older.


Pools and start-times assigned for sold-out summer sevens rugby tournament

2021 Teams Overview

We could not be more thrilled to report that the 2021 Lakefront 7s has sold out!

We consider ourselves very fortunate to have the trust and support of everyone in the rugby community who stuck with us over the last 18 months as we tried to negotiate all the challenges a pandemic brings to a public, full-contact event. There has been a lot of uncertainty over the last few weeks in particular and so your faith in us and the event is truly humbling.

The organizing team has been hard at work putting the finishing touches on our preparations and today we can share the teams and pools for all divisions, as well as the disisional start times.

Note that teams must present their signed waiver at the checking table 1 hour before your division begins.


County permit approved!! Waitlist remains open for most divisions.

Permit Approved

Today we received the truly wonderful news that our permit to use Veterans Park has been approved. This was the final hurdle and now we can say that the 2021 Lakefront 7s is most definitely going forward! We can’t wait to host you all on June 26!

A few spots remain for teams in the Women’s Super-Social, High School and HIPPOs divisions. And the waitlist is open for the other divisions. Please do continue to sign up if you can attend.

We’ll have some more information on the event heading into next week, but for now be sure to clear your calendars, pack your sunscreen and cleats and get ready for a great day of rugby!

Six of eight divisions full (or very close to it) for 2021 Lakefront 7s

As of this writing, the 2021 Lakefront 7s is 80% full with six of our 8 divisions full or nearly full.

We’ll be publishing the full list of teams soon, but for now, here is the status of each division.

  • High School Boys — 1 spot available (8 total)
  • High School Girls — 2 spots available (8 total)
  • Women’s Super Social — 4 spots available (4 total)
  • Men’s Super Social — wait list only (8 total)
  • Women’s Social — 1 spot available (8 total)
  • Men’s Social — 5 spots available (16 total)
  • Men’s Competitive — wait list only (8 total)
  • Men’s HIPPOs — 2 spots available (4 total)